NICKLAUS BRAND COUNCIL – GLOBAL SUMMIT
It was a gathering of friends and partners and an opportunity to map global plans together. Nicklaus licensees from around the world came to Whistler, B.C., Canada for a summit to share ideas, create strategy, and preview the Spring 2020 Jack Nicklaus Apparel collections. Whistler is also home to Nicklaus North, the signature golf course Jack designed and opened in 1996.
Trisula International, Indonesia’s premier company specializing in garment manufacturing and management of popular apparel brands, including Jack Nicklaus, was named Nicklaus Licensee of the Year. The Jack Nicklaus brand in Indonesia is experiencing its third consecutive year of 15-20% growth, as part of the global Nicklaus brands that generate over $300 million in retail sales each year.
“It is our privilege to have the Jack Nicklaus brand associated with so many stellar companies and brand ambassadors,” said Andy O’Brien, Senior Vice President, Marketing, Licensing & Communications, Nicklaus Companies. “Our strategy is to identify the top company in each market to distribute our branded products and to create long-term relationships to grow the brand. Our summit is a great opportunity to collaborate with our partners in building this success. I would like to give a special thank you to Mr. Nishigaki-san, who served as Chairman of KOSUGI and helped grow the Jack Nicklaus and Golden Bear brands in Japan, a business launched 50 years ago.”
Mr. Nishigaki-san was presented with a special Waterford Crystal bear and a letter from Jack as a sign of gratitude for his dedication to the brands over his career.
In addition to the new 2020 men’s and women’s apparel lines, new headwear collections from AHEAD were presented by Jess Georgenes, while new partner Shalom International Corporation, represented by John, Linda, and Bryan Mestel, unveiled new Nicklaus-branded sunscreen, men’s grooming products, and accessories.
Golf Course Spotlight: Nicklaus North Golf Course, Whistler, BC, Canada
While in Whistler, the Nicklaus licensees were able to take time out to enjoy Jack’s dramatic design work at nearby Nicklaus North. Just minutes from Whistler Village, Nicklaus North stands out as one of the most scenic golf courses in North America and was named the Best New Course in Canada when it opened in 1996.
This par 71, 18-hole course winds along a gentle valley floor with breathtaking beauty at every turn. From the snow-capped Whistler peaks, brilliant emerald-colored lake, majestic fir trees, and fresh mountain air, Nicklaus North is Whistler golf at its finest.
Jack and the Nicklaus Design team completed this project with acute awareness and sensitivity toward the area’s natural habitat, building Nicklaus North to the highest specifications. “Jack and the Nicklaus Design team met and exceeded all of our expectations for creating one of the most memorable golf course experiences in North America, “ said Jason Lowe, General Manager.
NICKLAUS COMPANIES ADDS NETHERLANDS TO GLOBAL LICENSING FOOTPRINT
The Jack Nicklaus Brand has expanded its global footprint into the Netherlands, partnering with Jumbo Golf, the market leader in retail golf shops in that country. The new Nicklaus apparel collection, which will debut in Jumbo Golf stores and online in Spring 2020, features both men’s and women’s lifestyle collections. Jumbo Golf has retail locations in Belgium, the Netherlands, and Luxembourg.
“The versatility and fashion appeal of the Jack Nicklaus collections for on- and off-course wear will be very appealing to our customers,” said Bart Van Pelt, president, Jumbo Golf. “We’re very proud to be associated with a lifestyle brand that has been successful around the world.”
The international appeal of the branded collections, which are created in collaboration with the U.S. design team at Perry Ellis and the Italian design team at Golf’us, takes inspiration from Nicklaus golf courses and design input from retailers in the U.S. and licensees in markets around the world. The innovative and fashion-forward men’s and ladies’ lines are known for their unique designs and fabrications.
VIDEO SPOTLIGHT: Two Nicklaus ASGCA Architects Discuss their philosophies and protecting Jack’s Legacy
Senior Designers Chad Goetz, ASGCA, and Sean Quinn, ASGCA, discuss golf course renovations, redesign, and trends in the U.S. as well as the privilege of being able to craft new, high-quality golf courses on Vietnam’s coastline.
NICKLAUS DESIGN AROUND THE GLOBE
When Jack Nicklaus returns to Reynolds Lake Oconee in October to re-open the dramatically renovated Great Waters golf course, one lucky twosome will be there to share in the fun and excitement—and spend time with the greatest golfer of all time. In honor of Jack and Nicklaus Design’s reworking of the signature golf course Jack originally designed in 1992, the property is conducting the “Jack’s Back – Reynolds Lake Oconee Getaway,” which includes numerous once-in-a-lifetime opportunities for a true golf lover. The extensive grand-prize package boasts a retail value of more than $6,000; and the rare opportunity to spend time with the Golden Bear.
Potomac Shores Facelift
Potomac Shores Golf Club, the award-winning Jack Nicklaus Signature design in Dumfries, Va., recently completed a multi-phase course-enhancement project that included re-grassing fairways and bunker renovations. Senior Designer Chad Goetz, ASGCA, and Troon’s agronomy team led the 10-month project with Southeastern Golf construction company serving as the contractor.
Phase One of the course-improvement project was completed in September 2018 and focused on replacing bent grass fairways with Latitude 36 Bermudagrass. Phase Two began in mid-October and involved eliminating and renovating bunkers.
Since Potomac Shores’ opened for daily fee play in May 2014, it has been highly regarded by the major golf course magazines, including “Best New Courses” in the U.S. by GOLF Magazine. It is currently ranked among the “Top Courses You Can Play” in Virginia by GolfWeek magazine.
Staysure PGA Seniors Championship Heads Back to London Golf Club
The Staysure PGA Seniors Championship returned to the London Golf Club for the second consecutive year. The last Senior Major on the European PGA Tour—and one of the most lucrative—will be contested on Nicklaus Design’s International Course, one of the finest downland courses in Europe Defined by fast, undulating fairways, and exciting risk-and-reward tee shots over water the International Course will definitely showcase the player’s talents. London Golf Club, which opened in 1994, is a 36-hole facility with two Nicklaus Design courses including the Jack Nicklaus Signature Course, The Heritage.
Last year, Philip Golding reigned victorious after a final round 63, nine under par, coming from six shots behind to win the Staysure PGA Seniors Championship in an action-packed final day.
PARTNER PROFILE: GOLF’US AND MAVIE VITTADINI BINI
For over a decade, Italy’s top golf retail company Golf’us has been a Nicklaus partner. With 20 megastores and more than 36 on-course stores in Italy, France, and Spain it’s no wonder that the importance of design and innovation is at the forefront of the company’s focus. It draws creativity and sensitivity for fashion, combining the passion for the sport with an aesthetic sense that has made Italy a global style capital. Headquartered in the fashion capital of Milan, Golf’us is a global industry leader.
Directing the creative design process is Golf’us President and Chief Designer Mavie Vittadini Bini. With her creative guidance , the company is bringing European-inspired fashions and trends globally through the Jack Nicklaus Ladies Apparel line.
Mavie wears many hats: Since 2017, she has been the designer responsible for the look, colors, textures, and design of Nicklaus Ladies Apparel. Her eye for details, classic lines, and on-trend colors, combined with high performance and best-in-class fabrics, are hallmarks of the Nicklaus line.
Golf’us is the largest golf retailer in continental Europe, with a 60% market share in Italy. Not coincidentally, 13% of the total apparel sales are Nicklaus men’s and ladies’ collections.
As she explains, “We sell emotions.”
The indescribable thrill of placing a 250-yard drive into the center of the fairway or the excitement of the first birdie or first eagle…or just walking onto the first tee with new golf shoes, “these and endless others are emotions that our splendid sport can offer us,” said Mavie. “This is why we have been doing our utmost for over 25 years to make our service to golfers friendly, cordial, but at the same time professional and, above all, sincere. And it is also for this reason that we are the chain of golf stores that has recorded the highest growth rate thanks to the trust that our customers show us day after day.”